Social Media Manager

Social Media Manager

Location: Remote (South Africa and Latam)
Working Hours: overlap 4-5 hours (9AM-1PM CT)
Salary: $1500-$1600/month

Company Overview
The company is a baby registry platform focused on providing a seamless and community-driven experience for expectant parents. We connect families with the products they need and foster a supportive, engaged community. 

Job Overview
We are looking for a Social Media Manager to help elevate our online presence, engage and grow our community. This role requires creativity, strategy, and a strong understanding of social media trends to grow the company's social media presence. The ideal candidate will be self-driven and capable of independently managing social media accounts and developing high-quality content across multiple platforms.

Key Responsibilities

• Content Creation & Planning: Develop and plan social media content at least a month in advance for platforms such as Instagram, TikTok, Pinterest, and YouTube.
• Community Engagement: Actively engage with our community across social media and our Circle community platform, fostering trust and relationships.
• Performance Tracking: Analyze and report on social media growth, engagement, and conversion to registry creation.
• Conversion-Driven Content: Create conversion driven contents and some are focused on sign-ups.
• Trendspotting: Stay updated on current trends, incorporating them into the social media strategy to increase engagement.
• Content Collaboration: Work with the team to ensure consistent messaging and content aligned with our brand.
• Community Content: Own and manage private Circle community (similar to Reddit) while using insights to create relevant content and address community needs.
• Tool Management: Use existing tools, or suggest new ones, to enable these responsibilities, including but not limited to Canva, Later, ManyChat and CapCut.

Requirements

• Proven experience managing social media accounts, especially Instagram, TikTok, Pinterest, and YouTube.
• Strong writing skills with the ability to craft engaging captions and posts.
• Strong design skills to create posts in alignment with the company's brand
• Expertise in video creation for social media platforms (Reels, TikTok).
• A good understanding of U.S. market trends and culture.
• Self-starter with the ability to work independently and prioritize tasks.
• Proficiency with Canva or similar design tools for creating engaging visuals.
• Ability to track, report on, and optimize social media performance.
   

Benefits of Joining

• Competitive salary with potential for higher compensation based on experience.
• Work remotely from Latin America, South Africa.
• A collaborative and supportive team environment.
• Opportunity to shape and execute social media strategies for a growing company.
• Flexibility in working hours and location.

Assessment Process
Candidates will go through the following steps:

1. Submit a resume and a short video introduction.
2. Complete a take-home assignment: Create a static grid post from a blog post and a caption for social media or create a video clip from a YouTube webinar.
3. Interview with the client and the team to discuss experience and past social media strategies.
4. Final decision and onboarding.